YouTube TV raises subscription to $72.99, inching closer to cable pricing

Illustration: Alex Castro / The Verge

YouTube TV is getting more expensive again, as its pricing inches closer toward what the cable providers it was supposed to replace are charging. The company announced today that its service is going from $64.99 a month to $72.99 a month, an $8 increase. Anyone starting a new subscription today will have to pay the new price, while current subscribers will be subject to it starting April 18th.

In a tweet, the company says the extra cost comes down to content being more expensive and an investment in service quality. To help soften the blow a little, it also announced that it’s cutting the price of the 4K addon from $19.99 a month to $9.99 a month. If you were already paying for it, that technically means that you’ll come out $2 ahead…

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