Why won’t TikTok confirm the Bold Glamour filter is AI?

You may not look like yourself, but TikTok’s Bold Glamour face filter appears far more advanced than previous beauty effects we’ve seen. | Image: The Verge / Jess Weatherbed

TikTok rolled out new AI tools for filters last month. But the company won’t say if its new Bold Glamour effect uses them — and the reaction to the filter isn’t entirely positive.