Why companies still shy away from podcast ads

Illustration by Kristen Radtke / The Verge; Getty Images

This is Hot Pod, The Verge’s newsletter about podcasting and the audio industry. Sign up here for more.

Today, we’re mixing it up a bit. First off, I have a post-Podcast Upfronts Q&A I conducted with SiriusXM’s Lizzie Widhelm and Scott Walker. Both Widhelm and Walker are a part of SXM Media, the massive ads operation that powers SiriusXM, Pandora, SoundCloud (through a partnership), and the SiriusXM Podcast Network (which includes in-house studios like Team Coco and partners like Crooked Media).

Following that, I’ll have some more news on Crooked Media’s new subscription offering, an extremely podcast-inspired Peacock show, as well as some key moves and announcements.

SXM Media leaders talk about how podcast ads are still maturing


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