Verizon hits reset on its 5G Mix and Match plans with new streamlined ‘myPlan’ offerings

Illustration by Alex Castro / The Verge

If you’ve been shopping for cellular plans at Verizon, you no longer need to sift through the complex Get More / Play More / Do More / Start 5G plans. The carrier has announced new simplified “myPlan” offerings that seem to ease initial choice fatigue and let you piecemeal the subscriptions and features you want instead.

In a press event on Monday, Verizon Consumer Group’s chief revenue officer Frank Boulben said survey data shows customers want control and flexibility. “Customers don’t like boated bundles, they want to pay for only what they want to use,” Boulben said.

Now when selecting an unlimited plan, Verizon will only show the premium “Unlimited Plus” or base “Welcome Unlimited” options. The new Unlimited Plus plan is basically…

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