Twitter’s new CEO is Linda Yaccarino, a longtime ad exec for NBCU

Illustration: Alex Castro / The Verge

Twitter has a new CEO, and it’s former NBCUniversal advertising executive Linda Yaccarino. Elon Musk announced her appointment in a tweet, saying she “will focus primarily on business operations, while I focus on product design & new technology.”

“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk writes. “Looking forward to working with Linda to transform this platform into X, the everything app.”

Yaccarino previously worked as chairman of global advertising and partnerships at NBCU, where she has been since 2011. She helped oversee the launch of NBC Peacock and advocated for the modernization of ad measurement technologies. Yaccarino is also credited with helping NBC forge “non-traditional partnerships” with…

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