TikTok wants longer videos for its new creator fund

Illustration by Nick Barclay / The Verge

TikTok is testing a new way for creators on the platform to get paid — and posting longer videos is a requirement.

The new fund announced today, called the Creativity Program, is in beta testing in the US, France, and Brazil and confirms earlier reporting by The Information about tactics TikTok is employing to boost lagging growth in the US. The new program is open on an invite-only basis for now but will expand to include all eligible users in the future, the company says.

To be eligible for the program, users will need to be over 18, hit follower and video views benchmarks, and, most interestingly, make “high-quality, original videos that are longer than one minute.” The focus on longer videos might come as a surprise for some — after…

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