Illustration by Alex Castro / The Verge
Samsung has reportedly signed a deal for LG’s OLED TV panels. Reuters reports that LG Display will supply high-end 77- and 83-inch white OLED panels to Samsung in a deal that could help it turn a profit amid fierce competition in LCD panels from Chinese rivals.
This is the first time Samsung has purchased OLED panels from its South Korean rival after years of rumors around similar deals. It’s also a huge admission of defeat after Samsung stopped making OLED TVs in 2015, citing the high costs of the panels in a miscalculation that the market wouldn’t be ready for such high-end TVs. Samsung pushed ahead with its cheaper but inferior QLED TVs — a variation of LED LCD — but OLED models have dominated the premium market.