Mini’s cars are getting an ‘intelligent personal assistant’ named Spike

Spike on the Mini Concept Aceman’s central OLED display. | Image: BMW / Mini

Mini, the British car brand owned by German automaker BMW, has announced a new “intelligent personal assistant” called Spike, based on the English Bulldog that’s appeared in some past Mini ads. Spike will make his first major appearance at the Shanghai auto show later this month where he’ll be integrated into the cockpit of the Mini Concept Aceman. We can’t help but agree with Jalopnik, which points out that the whole announcement has very “Microsoft Clippy” vibes, or maybe LG’s Bean Bird?

The plan is to eventually have Spike appear in future production cars. Carscoops reports that these future models will include the 2023 Mini Countryman, the 2024 Mini Cooper, and the Aceman Crossover SUV in 2025. It’s less clear exactly what Spike will…

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