Max is charging more money for 4K, and that means it can’t suck this time

Things just got a little pricier.

Max, the successor to HBO Max, might be getting a little more serious about 4K content. At an event today, Warner Bros. Discovery detailed its plans for the new app, including how the migration of accounts will work and what kind of new content will be appearing on the service. The company also announced an additional paid tier for $19.99 that will allow for more concurrent streams and 4K. It better not mess this up.

The first two tiers will keep their current prices. For $9.99, you’ll get two concurrent ad-supported streams at HD quality. For $15.99, you’ll lose the ads and be allowed to download up to 30 pieces of content at a time, but you’ll no longer get access to 4K. Finally, for $19.99, you’ll get 4K with HDR and Dolby Atmos, four…

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