Instagram has started putting ads in search results

Illustration by Kristen Radtke / The Verge

More ads are coming to Instagram, and this time, they’re invading the platform’s search results. In a post on its blog, Instagram says it has started letting companies slip ads into the feed that appears when you tap into a post in Instagram’s search results. The change is just a test for now, but Instagram plans on launching the new placement globally “in the coming months.”

Instagram says the ads will “reach people actively searching for businesses, products and content,” so it’s not entirely clear if ads will appear for everything that you search or if it’s only for searches within those three (extremely broad) categories. We’ve reached out to Instagram for clarification and will update this article if we hear back.

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