Google will offer customers AI tools to ‘remix’ content for ad campaigns: report

Illustration: The Verge

The next target for Google’s AI rush is the company’s advertising business, according to a report from The Financial Times.

Citing a presentation shown to the company’s advertising customers, the FT says Google will augment its ad programs with generative AI this year. The presentation describes how customers will be able input content like text, image, and video into Google’s AI systems which will “remix” them to generate ads based on goals like audience and sales targets.

The FT says the tools will likely be integrated into Google’s Performance Max program, which gives an overview of customers’ campaigns. Notably, Performance Max already uses machine learning to customize ad spend, but currently only makes strategic recommendations…

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