Amazon’s Black Friday NFL stream will be free, even if you don’t have Prime

Illustration by Alex Castro / The Verge

Even people who aren’t subscribed to Amazon Prime will be able to watch the football game it’s streaming on Black Friday for free, according to an announcement from the company. Amazon’s partnership to stream the Black Friday game, which will be played at 3PM ET on November 24th, was announced late last year, but at the time it wasn’t clear if it would just be available to people who pay for Prime.

Amazon’s press release says that the decision to stream it for free will offer “a free sample of the benefits that come with Prime membership,” which may be a hint as to why the company’s doing it. It could act as a push for NFL fans who may be on the fence about subscribing to Prime Video to access its Thursday Night Football streams, which…

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