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AI chatbots are being used to generate news stories and blog posts for online content farms in the hopes of attracting a trickle of ad revenue from the stray clicks of web users.
Experts have been warning for years that such AI-generated content farms will soon become commonplace, but the wider availability of tools like OpenAI’s ChatGPT has now made these warnings a reality. NewsGuard, a for-profit organization that rates the trustworthiness of news sites, highlighted the problem in a recent report identifying 49 sites “that appear to be almost entirely written by artificial intelligence software.”
The websites, which often fail to disclose ownership or control, produce a high volume of content related to a variety of…